A webinar titled “Overview and Implementation on Integrated Marketing Communication” has successfully been organized by the Department of Business Administration on September 11, 2021 where Donald Rony Gomes, AVP & Head of Branch (Dhanmondi), LankaBangla Finance Limited delivered his speech as the keynote speaker. The Chairperson of the seminar was Dr. Masud Al Noor, Head, Department of Business Administration, Shanto-Mariam University of Creative Technology. Mr. Mir Abdullah Shahneaz was the Moderator of the webinar. More than 220 participants have participated in the webinar including all faculty members of different departments of SMUCT & other Universities, Researchers, Corporate personals and students of different departments and disciplines.